Monday
Jan112010

My Trip to the DMV as a Secret Agent: The Case of the Color Psychologist

I just returned from an hour long adventure at the DMV. Now I am aware that one hour is nothing significant in terms of time, whilst in the Land of Motor Vehicles bureaucracy, so by no means am I complaining. I had made an appointment ahead of time, so I was able to stroll right up to the "Appointment Only" window and get my number to then wait for it to be called. I did this while literally hundreds of people without appointments wrapped a line around the entire perimeter of the building just to check in; and another hundred or so vied for one of the uncomfortable gray fiberglass seats scattered throughout the drab surroundings; all while staring up at the blasé number board hoping that their number would be the next one blipped onto the screen.
 
As I stood there waiting for my lucky number to plink up (which, by the way was A007 - I totally swear, and to which I figured meant I was officially a secret agent sent on assignment to gather important intelligence on the matter of motor vehicle beadledom) I came to an overwhelming conclusion after scoping out the scene. And that is that once you leave the sunshine and otherwise "normal" day outside, push open the front doors and enter into the World of the DMV, you leave all normalness and step right on into the dismal abyss of melancholy.
 
Dude, everyone looks sad inside of these stark gray walls. The patrons are gloomy. The workers look grumpy. The tone is somber. Now granted, you are giving over quite a portion of your life just by venturing inside, so it might not necessarily be time to celebrate. But hey, we all have to be in there at one point or another, so it's unfortunate that there can't be some boost to the ambiance and atmosphere while we are trapped inside.
 
Which brings me to my reason for writing. And that would be my solution to the sad, bleak dungeon of DMV dwellings; which is to wash that gray right out of the walls (*set to the tune of the old "Wash that gray right out of my hair" commercial).

You see, my idea is to employ the psychology of color theory. Since gray is known as "the middle-of-the-road" shade and is often associated with old age, death, taxes, depression, and a lost sense of direction, I think we need to spruce up the place and see what happens THEN.
 
Perhaps a spicy, bold splash of orange, which is associated with fun times, happy and energetic days, warmth, and ambition. We could pair that with the royal tone of purple which is commonly equated with success, and which stimulates the brain activity used in problem solving.

Then we could pop some bold green chairs into the waiting area, as green is connected to good luck, generosity, peace, harmony, and well-paced energy.

Wouldn't you MUCH rather have this vivid, fun atmosphere to twiddle your thumbs within while waiting for the magic number to appear?

Oh, I know, I know...it sounds like a bit much, right? But holy cupcakes, that gloomy building was bringing me down, man. The environment seemed contagious and everyone looked way too glum.

Ok, it's just wishful thinking. But I totally think it would make a difference and though it would still majorly suck to have to follow along the test-taking, vehicle-renewing, fee-paying trail, at least you could look around and soak in the festive pigments while you shuffle through the tedious tasks at hand. Eh?

Let's start a DMV makeover rally. Happier walls, happier workers, happier patrons, all-around happier vibe. What do you say?