Why The $1.2 Billion Pepsi Logo Makes Me Giggle
While pushing the cart through my local grocery store today, I laughed to myself as I rounded the end aisle with stacks of Pepsi-Cola 12-packs beneath the sale sign. While we don't buy soda to keep in our fridge at home, I have nothing against it. Steve and Aidan will occasionally order one if we are out to eat and oddly enough, the only time I ever crave a Diet Coke is on the way home from a tattoo session (I know, weird). I grinned at the Pepsi display though, because ever since I saw Lawrence Yang's funny interpretation of the newest logo, I simply cannot see that little red, blue and white design any other way.
According to Logo Design Love, the logo revamp cost the soda giant $1.2 BILLION (yes, that's a "B") over three years. Yikes! I was perfectly fine with the last version; and even MORE fond of the 1962 version.
If you drink soda, do you think the logo design on the beverage cans influences your buying habits?
Tuesday, April 28, 2009 at 9:32AM
Reader Comments (6)
what the hell..... I would have designed a better logo for 10% of that. and 10% of the time needed......
IDIOTS.
BIG FAT CORPORATE GREEDY IDIOT COMPANY
Whoa, that 1962 version looks more modern that the new one. I think it's because the excellent typeface in the '62 version combined with the horizontalness of it gives it an active down to business look, and the fact that the new logo looks like something from one of those Web 2.0 logo parodies.
HAHAHHAHAHA , Wild!!!
i really like their old logo... now i won't be able to look at the new one, haha!
The amount of money spent on this logo is amazing. That comes out to over $761 per second for three years. How in the hell is that logo worth that. I know that there is much more to designing a logo than just drawing it. I can imagine the focus groups that went into this, but damn. I must agree with TheonlyTED above when he said, "BIG FAT CORPORATE GREEDY IDIOT COMPANY" - that is oh so true.
Pepsi always does great advertising and they know how to keep up with technology with their online video advertising.